hiya!
you stumbled upon my working portfolio page.
here are some samples of my work while on my journey as a student of all things production—pre, during, & post.
still so much to learn!
*while my editing preferences are typically desktop applications, i find that using mobile apps like canva, vivavideo, and inshot are great alternatives—especially in a pinch!
co-director, concept, videographer (iphone), editor (premiere pro, canva).
vex men’s collection.
i dabbled in a little bit of everything on this one. kaio, the model (IG: @kaioqrz), was a joy to work with. initially timid for my first directorial debut (haha!), kaio trusted and encouraged me and my vision. thank you, kaio!
laura pulice is the mastermind and craftsWOMAN of the VEX latex brand (IG: @vexclothing). she truly is an artist and expert in the garment. i have nothing but love and gratitude for her. thank you, mama vex! honorable mentions: jeffrey tanck & melody khounchanh - the best coworkers and mentors!
boomii.
this project started when my friend, co-owner and founder of boomii, came to visit me in LA. she mentioned that the shoot she had for the launch of her brand was a bit of a mess. working in production for over a year i learned very early on that, even with meticulous planning, hinderances ALWAYS happen on shoot days. without going into detail, the whole day was rushed & the video quality left more to be desired. additionally, though well-intentioned, the edits that the videographer sent were unsatisfactory. after hearing my friend’s thoughts, i knew i could create something that would align more closely with the brand’s identity. the first video i created was meant as a product teaser. Though there are various methods to increase engagement, i decided that capturing through curiosity would be best for a brand without much visibility. i believe my effort was successful as i my post was able to generate 588% more views compared to previous view and significantly increased website traffic.
editor (premiere pro). creative direction.